Major League Soccer (MLS) club D.C. United have inked deals with sports marketing firms Octagon and Triple S Sports & Entertainment Group for the commercial rights and activation of Wayne Rooney’s marketing and media opportunities in North America.
The deal will see the three parties work closely together during Rooney’s time at the Eastern Conference MLS franchise for projects on and off the pitch. The 32-year-old recently moved from Premier League club Everton to join the North American top tier league under a three-and-a-half-year deal with DC United.
The deal now grants Triples S and D.C. United the exclusive rights to handle the commercialization and activation of former Manchester United star’s marketing and media IP in North America. D.C. United and Triple S have granted Octagon the exclusive rights to handle the commercialization and activation of Rodney’s marketing and media rights in North America.
Octagon is also known for creating award-winning marketing platforms and hospitality experiences for a client roster that includes Mastercard, BMW of North America, Bank of America, Cisco, Delta Air Lines, AB InBev, Taco Bell, Allstate and others.
Sam Porter, Senior VP of D.C. United, “We are excited about working with Octagon to take advantage of the level of energy and interest Wayne has generated as a player. Wayne has been a star his entire professional career and has brought his star-power and production to D.C. United and MLS.”
“Octagon is a blue chip company in the sports industry, and they have a vision that fits perfectly with what Wayne, his agency TripleS Sports, and D.C. United want to achieve off the pitch. Wayne and his team have been great to work with, and adding another organization of Octagon’s calibre to the group should lead to great commercial opportunities.”
Paul Stretford, Triple S Sports & Entertainment Group Managing Director, said, “I am delighted that we at Triple S have been able to agree terms with both D.C. United and Octagon to become the exclusive commercial sales agency for the US and Canada. Octagon are one of the most respected sports rights sales agencies and fit perfectly with our wider commercial ambitions for the Wayne Rooney brand throughout North America.”
“As a business we are proud of the commercial opportunities that Wayne has been involved in from the moment he became a professional at Everton and through to his record breaking goals for both Manchester United and England. Wayne now steps in to another phase of his career and as he has done so many times before continued to create stand out moments that transcend his sport.”
“To ensure that his brand capitalises from his on field achievements and off pitch fame, we felt it was important to build a partnership with a business that is a leader in its field and hungry to generate commercial opportunities. In both D.C. United and Octagon I feel we have the right partners for the next leg of Wayne Rooney’s storied career.”
Octagon Founder and President, Phil de Picciotto, said, “We are grateful to D.C. United and Triple S for choosing Octagon to optimize the off-field opportunities for Wayne and his partners. The alignment of a globally renowned player, high performance team, major home market and upwardly trending sport provides a powerful platform for establishing Wayne’s commercial presence in North America.”