Indian fabric care, home care and personal care brand Fena has extended its sponsorship presence to international cricket. The Delhi-based company will be a co-sponsor for the West Indies-India T20 International series.
The three-match series starts tomorrow (Saturday) in Florida, the USA. The second match is scheduled at the same venue for Sunday. The two teams will then travel to Guyana for the third and the last T20I on Tuesday.
Fena, an established brand in fabric care, home care and personal care products in India, has been the pioneer among women-oriented category brands to invest in cricket.
Having marked its presence strongly in the Indian Premier League with the Kings XI Punjab sponsorship, Fena has now forayed into international cricket. The sponsorship of the three-match T20 International series, India’s first outing after an impressive ICC World Cup 2019 campaign, is a step in synch with the company’s vision to be amongst the leading global businesses in the field of fabric care, home care and personal care products.
Fena also has a strong presence in the international market with a dedicated division that has over 40 years of experience in exports to over 26 countries.
The West Indies’ home series against India, in all three formats of the game, will have strong presence of Indian brands. The other partners on board include title sponsor MyTeam11, co-sponsored by partner Skoda, Hero MotoCorp, mobile phone and electronics brand Xiaomi, Dalmia Cement and Shikhar Pan Masala
The Fena-West Indies Cricket deal is facilitated by Sporty Solutionz Private Limited and Alliance Advertising & Marketing Private Limited.