The money transfer service group, Western Union has signed a multi-million pound deal to become Liverpool football club’s first ever sleeve sponsor.
The Merseyside club has roped in Western Union reportedly in a deal worth £5 million a season. The money transfer company will partner the club for the next five years, making the deal worth £25 million.
The Western Union logo will appear on left sleeve of the Liverpool team jersey with the Premier League logo appearing on the right one. Liverpool FC is the 10th Premier League club to take advantage of the new sponsorship opportunity.
The club also announced the partnership through their official twitter handle, where a short unveiling video was tweeted:
— Liverpool FC (@LFC) August 9, 2017
Manchester City, Chelsea and Crystal Palace are among the other clubs who have agreed shirt sleeve deals ahead of the coming season.
“Western Union is an instantly recognisable brand with a truly global footprint and we are absolutely delighted to welcome them as our first ever shirt-sleeve Sponsor and official principal partner. We are very much looking forward to working with Western Union through this partnership to create new experiences and opportunities for our fans both in the UK and abroad,” Billy Hogan, chief commercial officer and managing director at Liverpool, has been quoted by The Dailymail as saying.
“The businesses of Western Union and Liverpool FC are both driven by our passion for bringing communities together, whether that be through moving money or delivering the excitement of football experiences. This partnership goes far beyond a badge on a shirt, as we will be bringing our digital money transfer expertise to better connect Liverpool FC and fans around the world,” Jean-Claude Farah, president of global payments at Western Union, added.