Wimbledon 2021: Jaguar renews partnership with the Wimbledon for five more years

Wimbledon 2021: Jaguar renews partnership with the Wimbledon for five more years
Wimbledon 2021: Jaguar renews partnership with the Wimbledon for five more years

Wimbledon 2021 – Jaguar Renews Wimbledon Sponsorship: Jaguar UK has today announced it has renewed its partnership with The All England Lawn Tennis Club (AELTC) for a further five years. As Official Car of The Championships, Wimbledon, Jaguar will not only supply a fleet of vehicles to support event operations, but will work with its long-standing partner to unearth the stories behind the iconic British sporting event. The Championships, Wimbledon 2021 starts from Monday 28 June to Sunday 11 July

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Wimbledon 2021 – Jaguar: Five more years for Jaguar at the Wimbledon Championships
Wimbledon 2021 – Jaguar: The deal will extend the brand’s association with the tournament to more than a decade. Parent company Jaguar Land Rover first launched the sponsorship in 2015, supplying 170 cars including the Jaguar XE and XF, as well as XF Sportbrake and XJ models, which were brand new at the time.

The new deal will showcase the Jaguar I-Pace, “the world’s first premium all electric performance SUV”, and Jaguar’s first electric car.

Anthony Bradbury, Marketing Director, Jaguar Land Rover UK said: “We are delighted to renew our partnership with the All England Club which will see our support of Wimbledon extend to more than a decade.

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“When it comes to global sporting events, Wimbledon is truly unmatched. Like Wimbledon we are looking to push the boundaries of innovation to do things in an exciting and unexpected way.

“In showcasing the Jaguar I-PACE in this partnership, it reaffirms our joint commitment to create a more sustainable future with electrification at its heart.”

2021 will see the launch of Jaguar’s “Unmatched Experiences” campaign as it looks to showcase Wimbledon’s protagonists, intricacies and traditions through unique perspectives and bring the event closer to fans during a time when attendance and general access is restricted.

Wimbledon 2021 – Jaguar: Jaguar will also continue the Jaguar Ace Pace Wimbledon Edition app, giving fans the opportunity to measure the effectiveness of their tennis serve, while challenging Jaguar’s roster of brand ambassadors in national challenges and competitions.

Mick Desmond, Commercial and Media Director at the AELTC, said: “We are delighted that Jaguar will be extending its support of The Championships as Official Car for a further five years. Bringing our fans closer to Wimbledon is key and Jaguar’s “Unmatched Experiences” campaign ties in perfectly with our approach. As part of our environment positive commitment, we are working hard to reduce carbon emissions to net-zero by 2030, and Jaguar is playing an important role in helping us achieve this commitment by showcasing the zero-emission I-PACE cars within the Wimbledon fleet.”

Wimbledon Dates: The Championships, Wimbledon 2021 runs from Monday 28 June to Sunday 11 July