Wisden Sri Lanka has gone digital with the launch of its websites in English and Sinhalese. An app will follow shortly. The website providing exclusive content about Sri Lanka cricket went live on Saturday.
Wisden, also regarded as the Bible of cricket, had entered Sri Lanka in December 2014 with its dedicated print edition for the island nation.
“Wisden Sri Lanka aim to be the definitive reference point for all Sri Lankan cricket fans, no matter where in the world they are, offering unbiased reporting in English and Sinhalese.
“For the past 150 years Wisden has been the last word on cricket around the world, a uniquely authoritative and independent voice. With the launch of Wisden Sri Lanka, the second sub-continent specific off-shoot of Wisden after Wisden India that was launched in 2012, it aims at bringing the same winning combination of intelligent writing along with concise and hard-hitting reportage and analysis to the Sri Lankan audience,” an official statement from Wisden said.
The site will aim to bring fans closer to the game by not only focusing on international cricket but also on grassroots and domestic cricket played around the country, capturing the unique love affair Sri Lankan fans have with the game. Sri Lankan cricket has contributed tremendously towards enriching international cricket over the last three decades or so, and Wisden Sri Lanka will both show that heritage as it diligently tracks the future.
The launch of the site will be followed by an app that will make it easy for the dedicated fan to stay right on top of cricketing news and views. And through Wisden Sri Lanka’s digital platforms, including facebook and twitter, fans will also have an opportunity to engage and express their views.