Women T20 Challenge during IPL 2020 clocks 2.45 times rise in viewership

Big boost for women cricket – Women T20 Challenge clocks 147% increase in vieweing minutes : Women T20 cricket games during IPL 2020 has clocked 2.45 times increase in viewership in comparison to 2019. According to BARC viewership data, women matches during IPL registered 5.34 billion minutes of viewership in India.

According to Broadcast data obtained by ESPNcricinfo from BARC and Star, the media-rights holders of the BCCI, revealed that this year’s tournament, played alongside the playoffs of the IPL in the UAE, recorded a 147% increase in viewing minutes and 47% rise in unique viewers in India from 2019.

The three-team tournament, held from November 4 to 9, was aired across 11 Star Sports channels as opposed to eight last year.

Growing viewership – Great testament to growth of Women cricket: Earlier the world body of cricket, International Cricket Council had reported great numbers for the 2020 T20 World Cup for women. “India’s success in making it to the final boosted audience interest in the 2020 T20 World Cup, making it the most watched ICC women’s T20 event in history”, read the statement sent by ICC in June.

“India live viewing hours were 86.15m which is 152% higher than the 2018 tournament, driven by India’s success and the broadcast of select India matches by Star Sports…,” the statement read.

Women T20 Challenge Season Recap : Women T20 Challenge this year was won by Trailblazers (118 for 8) as they defeated Supernovas in the finals. (102 for 7) by 16 runs in the finals. Chasing an under-par 118 for 8 after Radha Yadav became the first player to take a five wicket haul in the history of the tournament, Supernovas remained in the hunt while captain Harmanpreet Kaur (30) and Shashikala Siriwardene (19) were at the crease but they lost 4 for 28 in the last six overs to eventually finish on 102. Salma Khatun picked up two wickets, including Harmanpreet, in the 19th over of the chase with Supernovas needing 28 runs to win off the last two overs, to seal the deal for Trailblazers.

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