Woods-Mickelson $9 mn showdown secures title sponsor, Audi car partner

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‘The Match’ – a $9 million prize money showdown between American golf legends Tiger Woods and Phil Mickelson – has secured US-based bank holding company Capital One as the title sponsor for the one-off duel.

The much-awaited event pitting the two legends against each other is thought to be the first televised pay-per-view golf property in the US history with a recommended retail price of US$19.99 announced by Turner Sports, which will produce the tournament after US media company WarnerMedia signed a worldwide rights deal.

The head-to-head competition, to be hosted by MGM Resorts International, takes place on 23rd November at the Shadow Creek course in Las Vegas.

The exhibition event, rechristened as ‘Capital One’s The Match’, will be available through Turner’s B/R Live over-the-top (OTT) live-streaming service, and via California-based sister network DirecTV. Turner Sports will also serve as the contest’s exclusive sales and sponsorship partner.

Pay-per-view access will also be distributed to other operators including Comcast, Charter, Cox, Verizon and Altice in the US. In Canada, it will be distributed to Rogers Communications, Shaw and Bell Canada. Turner International will manage the distribution of live access of the 18-hole event beyond North America.

Under the terms of the agreement, Capital One will work alongside Turner Sports on creating digital and broadcast integrations in the build-up to and during the event, as well as having cardholder access opportunities for the event.

Capital One has also been named the official bank and credit card as part of its agreement with ‘The Match’, as well as B/R Live’s preferred payment card. Capital One cardholders will also receive a one-time 25% discount off B/R Live’s live coverage.

Also Read: Tiger Woods’ first triumph in five years nets record viewership

Turner Sports will produce all pre-, post- and live-event coverage to distribute across its various verticals including the House of Highlights social media strand. HBO Sport’s ‘24/7’ reality programmes will also air shoulder content.

Meanwhile, German automaker Audi has been named the official automotive partner of the contest, while telecommunications giant AT&T has been announced as the official wireless and data services partner. As part of that arrangement, AT&T will present drone coverage at the Shadow Creek course.

The winner of the event between the two iconic golfers, who hold 19 major titles between them, will take the entire $9 million purse, with an additional set of in-game challenges such as the longest drive competition to raise money for charity.