The sports management firm has been representing Mary Kom exclusively since 2009. During this decade long relationship IOS has been responsible in tying up with more than 25 brands like Herbalife, Emami, Dalmia Cement, Bridgestone Tyres, Tata Salt, P&G, GSK, NECC, Lakshmi Tea, Monnet, Piramal, Artemis Hospital, Manpasand Beverages, Vodafone, ITC, Tourism Thailand Authority, Star India etc.
IOS has also facilitated licensing deal with the Priyanka Chopra-starrer Mary Kom, which was produced by Sanjay Leela Bansali and ViaCom 18 Motion Pictures. The company has also been the marketing agency for the biopic. IOS also licensed Harper Collins for publishing one of top sports selling book “An Autobiography Unbreakable MC Mary Kom” on the struggle and success of Mary Kom.
Commenting on extending her commercial relationship with IOS, Mary Kom said “In the last 10 years I have only focussed on my game and entire commercial work was perfectly managed by my team IOS. Looking at smooth working with them, I have decided to extend this relationship with them. I would like to continue working hard on my game and want IOS to manage commercial aspect exclusively”.
Welcoming the extension of relationship with Mary Kom, Neerav Tomar, MD & CEO of IOS Sports & Entertainment said “I would like to congratulate Mary on winning her sixth historic world title. We look forward to this extended relationship and hope to establish a stronger brand Mary in the days to come”.