Almost a year separates the FIDE World Chess Championship from the launch date of the tournament emblem. However, the logo has made the tournament a subject of serious discussion among masses and the chess fraternity. Albeit, for a different reason.
For once, terms sexy and kama sutra are becoming synonymous with the 64-square sport. The logo is invoking reactions like soft ‘pawnography’ and ‘tantrik chess straight from the Kama Sutra’.
The witty, five-time world chess champion Viswanathan Anand has a tongue-in-cheek reaction to the logo as he expressed his views to ESPN. “Finally, a position where DeepMind will have to do more than just calculations. If you’re in this position you can definitely count yourself off Santa’s good list!
“In the end, people watch chess for the games. I’m hoping this doesn’t end up pushing us into late night TV,” says Anand.
Grandmaster Garry Kasparov, who offered his own cheeky assessment with this tweet: “Thanks, I guess, to everyone sending this to me. I’ll answer with a line from the great Tim Rice musical, Chess: ‘I get my kicks above the waistline, sunshine!’”
Thanks, I guess, to everyone sending this to me. I’ll answer with a line from the great Tim Rice musical, Chess: “I get my kicks above the waistline, sunshine!” https://t.co/xmv9nqM4L2
— Garry Kasparov (@Kasparov63) December 20, 2017
Australian grandmaster David Smerdon also took to Twitter. But for a simple, politically correct reaction “No, this is no joke”.
— David Smerdon (@dsmerdon) December 19, 2017
However, the first woman grandmaster Susan Polgar has shared her concern on social media that the emblem is not appropriate for the younger audience.
— Susan Polgar (@SusanPolgar) December 19, 2017
I strongly urge @theworldchess @FIDE_chess to scrap these logos and come up with something else which is classy, attractive, clever, marketable and most importantly something the entire global chess community can be proud of! @EuropeEchecs @chessdom @chesscom @chess24com pic.twitter.com/UESY7RuEKp
— Susan Polgar (@SusanPolgar) December 20, 2017
A long time FIDE critic, the British Grandmaster Nigel Short has said the world championship organisers were “perhaps suggesting that they are giving the chess world a good f***”!
— Nigel Short (@nigelshortchess) December 19, 2017
World Chess, the commercial arm of the World Chess Federation (FIDE) agrees the logo is “controversial and trendy, just like the host city”, London.
For now, the logo created by the Moscow-based studio Shuka Design has succeeded in invoking a conversation about the World Chess Championship, scheduled for the November next year.
So, the controversy “achhi he”!