Hero Motocorp continues to be the number one company to advertise in India during the FIFA World Cup 2018. Hero Motocorp had started in the leaders’ position as the TAM data for the brands advertising on the FIFA World Cup in India was released. As the World Cup enters its last phase to decide the finalists for the 2018 editions with the first semi-final today (Tuesday), Hero Motocorp continues to in the lead.
According to TAM data published by exchange4media.com HeroMotocorp remains the number one Indian advertiser for attracting the highest number of eyeball during the FIFA World Cup 2018 broadcast.
Meanwhile, sports fantasy gaming platform Dream11 has entered the tenth spot with its campaign ‘Dimaag Ki Kick’, starring Mahendra Singh Dhoni.
The data for 2018 FIFA World Cup advertising data from the first match on June 14 to the 50th match on June 30, Association of Mutual Funds in India (AMFI) stays the top advertising brand followed by Hero Super Splendor 125 and Honda X Blade. Bigbasket.com moved up to fourth spot while Hero Passion and Volkswagen Sports Edition slipped to fifth and sixth spot respectively. Uber retained its seventh spot while Amazon Echo and Apollo Tyres displaced to eighth and ninth spot respectively.
In terms of company, Hero Motocorp remained the leading advertiser followed by AMFI, Honda Motorcycle & Scooter India. The other seven companies were from diverse categories ranging from a beverage maker and online portal to a taxi aggregator, automobile, tyre and electronics such as Super Market Grocery Supplies(fourth), Volkswagen Group Sales (fifth), Amazon Online (sixth), United Spirits Ltd (seventh), Uber (eighth), Apollo Tyres (ninth), and Dream 11 Fantasy (tenth).
Volkswagen had an indexed growth of 107% while United Spirits witnessed 24% increase this World Cup compared to the previous edition in 2014.
The top two categories advertising across the five channels under Sony Pictures Networks India (SPN) also continued to be two-wheelers and corporate-financial institute. Compared to the 2014 World Cup, they both saw 93% and 979% indexed growth respectively. Internet Service-B2C & Online Shopping was the third category with 0.64 per cent increase. Cars/jeeps slipped to fourth spot. Compared to previous edition it saw 107% increase. Liquor (fifth), tyre (ninth) and general internet service (tenth) had a growth trajectory of 213%, 15% and 0.32%, respectively. AV Auxiliaries (eighth), auto rental services (sixth) and perfumes/deodorants (seventh) were the other in this edition.
The data provided by TAM covers advertising duration during live matches and excludes all pre-mid-post programmes on all sports channels of SPN – Sony ESPN, Sony Ten 2, Sony Ten 2 HD, Sony Ten 3 and Sony Ten 3 HD.
Hero Motocorp is known for being the leading supporter of the world’s most popular sport in India among other Indian corporate giants. It is currently the title sponsor for the top two divisions of Indian Football – I-League and Indian Super League (ISL). It was also the title sponsor of the two inaugural top-notch football competitions held this year – Super Cup and Intercontinental Cup.
Hero Intercontinental Cup 2018 was won by the hosts India. Hero Motocorp was also the biggest advertiser on television when India hosted the under-17 FIFA World Cup.