World Cup 2018: #FIFAStadiumDJ campaign gets overwhelming response on Twitter

Fifa and Twitter global campaign
#FIFAStadiumDJ competition, a global fan engagement campaign powered by FIFA’s world cup sponsor Vivo, has resulted in the most engaged Tweet about the 2018 FIFA World Cup Russia to date.
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#FIFAStadiumDJ competition, a global fan engagement campaign powered by FIFA’s world cup sponsor Vivo, has resulted in the most engaged Tweet about the 2018 FIFA World Cup Russia to date.

FIFA has claimed that the competition has received the most retweeted tweets as the second semi-finals tie between England and Croatia goes underway today at11:30 pm IST.

The aim of this multi-platform activation is for music and football enthusiasts from all over the world to propose songs to be played in the stadium during the final matches of the 2018 FIFA World Cup Russia.

The #FIFAStadiumDJ Twitter poll, proposing a shortlist of songs based on submissions from Twitter users, received 3,323,207 votes and 522,468 re-tweets making it the most retweeted FIFA tweet of all time.

“The amount of feedback from fans who loved to take on the role of “Stadium DJ” has been beyond impressive on all FIFA’s social platforms, but Twitter definitely tops the charts,” states the official note from FIFA.

Furthermore, the FIFA post also has the third highest vote total among polls posted on Twitter, is the seventh most retweeted Tweet of 2018 and is the most retweeted, liked, and replied-to Tweet about the 2018 FIFA World Cup Russia™.

The results of the #FIFAStadiumDJ voting on Twitter, Instagram, Facebook, Weibo and VK were announced yesterday and the selected songs are added to the FIFA Stadium Playlist on Spotify.

Jean-François Pathy, FIFA Director Marketing Services, said, “We’re looking at proposing meaningful initiatives to fans around the World. Football and music are part of our everyday life and, as such, offer a perfect combination to create an engaging narrative.”

“It is definitely the kind of activation we want to repeat in the future. FIFA can rely on a strong digital and multi-platform offering to put fans at the heart of the game. This successful campaign with Twitter and FIFA World Cup Sponsor Vivo is only the beginning.”

Jay Bavishi, Senior Partner Manager for FIFA at Twitter, said, “Twitter is the place people come to talk about what’s happening in sports and entertainment – we’re thrilled that passionate fans have registered the third most votes in the history of polls on Twitter for the #FIFAStadiumDJ competition and engaged with this Tweet more than any other about the tournament. We’re excited to see football fans and music fans embrace the 2018 FIFA World Cup Russia all in one place on Twitter.”


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