FIFA World Cup 2018 is creating viewership records the world over. After the first week World Cup action in Russia, the broadcasters the world over have released record-breaking viewership numbers.
FIFA World Cup 2018 is on a record-breaking spree. After registering the best ever media-rights sales numbers, now the digital live streams of the 2018 World Cup have broken previous records for the football’s flagship tournament.
Despite still being in the group stages of the competition, online streaming figures for Russia 2018 are already exceeding the National Football League’s (NFL) Super Bowl showdown by 40%, according to data collected by Conviva.
The streaming TV measurement provider, that works with many of the World Cup streaming publishers, including Fox Telemundo, NBC, Hulu and Sky, told the Independent: “In 2010, Conviva saw a high of 1.5 million peak concurrent global viewers for the World Cup. Then in 2014, they saw more than two times these views with 3.2 million peak concurrent viewers.
“Conviva has already seen a peak of 7.7 million peak concurrent viewers for 2018 World Cup. For reference, Conviva’s previous live event peak occurred during this year’s Super Bowl with 5.5 million peak concurrent viewers.”
That 7.7 million high occurred during Argentina’s 1-1 draw with Iceland match, which featured big draw Barcelona star Lionel Messi.
In addition, figures released by the BBC on 19th June revealed that England’s win over Tunisia on Monday saw three million viewers watch the game via its iPlayer streaming platform, making it the highest-ever live audience for an online BBC programme.
US Spanish-language World Cup rights-holder Telemundo Deportes reported that it shattered its all-time streaming record during Mexico’s World Cup triumph over Germany, generating 1.1 million unique viewers.
The broadcaster, citing data from Adobe Analytics, said it recorded three record-setting days of digital views with its World Cup coverage on 15th, 16th and 17th June.
Telemundo’s streaming record was first broken on Friday when Spain drew 3-3 in a dramatic face-off against Portugal which drew 939,000 unique online viewers.
The broadcaster said that, for the full four days of match coverage, the average viewer spent 32 minutes per match watching Telemundo Live streams.