Over 5,000 media rights breaches, in the form of illegal streaming across the internet, have been detected during the ongoing FIFA World Cup in Russia.
The ongoing FIFA World Cup 2018 is facing some serious piracy issues. With just a day after the kick-off of the month-long gala in Russia, FIFA has levelled charges against Saudi Arabia-based BeoutQ for illegally broadcasting the World Cup in the Middle East and North Africa region. The world governing body has further said that it is going to initiate legal proceeding against the broadcaster for media rights breach.
The piracy woes do not seem to end as a report by a Dutch cybersecurity firm Irdeto has revealed that more than 5,000 pirated streams have been identified across the Internet during the tournament.
The report indicates that the three most-watched World Cup teams on pirated feeds have been Brazil, Portugal, and Morocco. The findings further state that 582 illegal streams were in place for Brazil’s group stage matches. An audience of 613,715 illegally watched Brazil vs Switzerland match — the largest illegal audience for any group match in the FIFA World Cup 2018.
Portugal was the subject of 535 streams and had the most 826,660 viewers across pirated social media streams. A reported 561 streams focused on Morocco, which attracted the second-largest social viewership ahead.
In total, nearly 4.3 million soccer fans have so far watched pirated World Cup streams. A total of 3,773 out of the 5,088 streams were carried over social media channels such as Facebook, Periscope, YouTube, and Twitch.
The company’s data had earlier a detected a total of 5,100 unique illegal streams redistributing games over the internet during this year’s Champions League knockout stages. Of this total, 2,093 streams were detected across social media channels including Periscope, Facebook and Twitch and are estimated to have reached 4,893,902 viewers.
FIFA is taking tough calls amid the rampant illegal distribution which often results in losses for official broadcast rights holders as it depletes the value they are offering advertisers and sponsors.