World Cup 2018: Twitter records 115 bn impressions, Mbappe’s goal in final most tweeted

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Twitter has recorded a whopping 115 billion impressions during the month-long FIFA World Cup 2018 that concluded in Russia last Sunday.  Twitter has compiled the vital stats, numbers and their visualizations that illustrate the massive role Twitter played for fans since the event began on June 14. Teenager Mbappe’s fourth goal in the final is recorded as the most tweeted FIFA World Cup 2018 moment on Twitter.

The #WorldCup drama unfolded on the pitch in Russia, and it also played out on Twitter in a big way. Whether it was to celebrate heart-pounding victories, watch live tournament analysis on the platform, or to show sportsmanship despite tough defeats, football fans across the globe came to Twitter to experience every exhilarating and emotional moment as it happened.

There were 115 billion Impressions (views on Twitter) of Tweets during the World Cup that saw high octane and action packed 64 matches culminating into a thrilling and dramatic final. France clinched the world’s most coveted football title for the second time after 1998, defeating Croatia by 4-2.

Whether the crowd was reacting to a big goal, predicting the outcome of the next match, or discussing the latest injury or officiating controversy, fans came to Twitter to discuss all the things related to the #WorldCup.

Fans Tweeted the most during the Final between France and Croatia

The platform saw the bulk of the conversation during the live matches, including during the final match between France and Croatia, which was the top Tweeted match of the #WorldCup.

Here are the five most-tweeted matches:

  1. France vs. Croatia (#WorldCupFinal; July 15)
  2. Brazil vs. Belgium (#BRABEL; July 6)
  3. Brazil vs. Mexico (#BRAMEX; July 2)
  4. France vs. Argentina (#FRAARG; June 30)
  5. Costa Rica vs. Brazil (#BRACRC; June 22)

Fans sent more Tweets when Kylian Mbappé scored France’s fourth goal in its #WorldCupFinal victory over Croatia than at any other point during the tournament.

Here are the top five moments that generated the biggest peaks of Twitter conversation, measured in Tweets per minute (TPM), during the entire tournament:

  1. Kylian Mbappé (France) scores France’s fourth goal; France leads 4-1 in the Final (July 15)
  2. Philippe Coutinho goal in extra time gives Brazil 1-0 lead against Costa Rica (June 22)
  3. South Korea defeats Germany 2-0 (June 27)
  4. Final Whistle: France defeats Croatia 4-2 in the Final (July 15)
  5. Final Whistle: Belgium secures 2-1 victory over Brazil (July 6)

Brazil sent more Tweets than any other nation during the #WorldCup

Football fans around the globe came to Twitter to talk about the event. Fans in Brazil sent more Tweets about the tournament than any other country. Here’s a ranking of the countries who Tweeted the most:

  1. Brazil
  2. Japan
  3. United Kingdom
  4. United States
  5. France

Brazil’s Neymar, Jr. was the most-mentioned player of the tournament

These were the most mentioned players of the #WorldCup:

  1. Neymar, Jr. (@neymarjr; Brazil)
  2. Lionel Messi (Argentina)
  3. Cristiano Ronaldo (@Cristiano; Portugal)
  4. Kylian Mbappé (@KMbappe; France)
  5. Philippe Coutinho (@Phil_Coutinho; Brazil)

Brazil was the most-mentioned team of the #WorldCup

Here are the most Tweeted teams of the tournament:

  1. Brazil (@CBF_Futebol)
  2. France (@equipedefrance)
  3. Argentina (@Argentina)
  4. England (@England)