World Football Summit to honour industry’s best names

Mediapro, Senn, Ferreroy Asociados, Marca España, Johan Cruyff Institute, Comunidad de Madrid

The football industry will choose its best representatives of the year in the categories of Best Executive, Best Venue, Best Marketing Initiative, Best Football Industry Supplier and CSR Activity of the Year during the World Football Summit in Madrid, Spain.

This year, for the first time, World Football Summit, Spain’s international congress on the football industry, will host the WFS Industry Awards that reward the daily work done by football industry professionals to make the sport a real economic engine.

With this project, WFS continues to consolidate as a platform for the football industry with this international level pioneering initiative which counts with a jury of first-level professionals.

The jury has already short-listed profiles for the awards categories. For the Executive of the Year, the winner will be picked from amongst the trio of Hans-Joaquim Watzke, CEO of Borussia Dortmund; Gustavo Silikovich, General Manager of Club Atlético River Plate; and Tiago Craveiro, CEO of the Portuguese Football Federation.

The three candidates for the Venue of the Year are the Mercedes-Benz Stadium, a modern multi-sport space that hosts the Atlanta Falcons from the NFL and Atlanta United F.C. of the MLS; the new San Mamés, premiered by the fans of Athletic Bilbao in 2013, and the emblematic Estadio da Luz of SL Benfica.

The ambition of their projects and their commitment to football as an ally to improve their brand image have led Banco Santander and their campaign “Santander Fútbol Pasión”; Mastercard and their UEFA Champions League sponsorship; and Mahou, and its campaign “Partido de las Estrellas”, to make it to the final list for Best Marketing Initiative.

The finalist for Best Football Industry Supplier are 3D Digital Venue, 3D interactive solutions in 360º for stadiums; GolStats, specialized in the analysis of the game using VR; and MolcaWorld, branding experts and architects of the brand new image at Balaídos and the Ramón Sánchez Pizjuán stadiums.

Commitment to serve the society is one of the essential components for any sport. World Football Summit has highlighted the work of several organizations with its CSR Activity of the Year: Gol & Paz – Cambiando el Juego, and its ability to bring together organizations, companies and government entities with initiatives that promote peace using football as their main tool; AFE – Reminiscencia, the project aimed at bringing back the best memories of the elderly with cognitive impairment; and Red Deportey Cooperación – Fútbol sin límites: for its idea of using football as a bridge towards a better education, health, integration or job access.

The award ceremony will take place at a gala event on the Monday, October 16th, at the Palacio Neptuno in Madrid. The grand evening will bring together football club managers, agencies, sponsors, associations, NGOs and institutions that work in the football industry.

World Football Summit is Spain’s leading international congress on the football industry, which in its first edition, held in 2016, was atended by 1,375 luminaries from football industry. The second edition, to be held on the 16th and 17th of October in Madrid, has the support of La Liga as Global Partner, Mediapro, Senn, Ferreroy Asociados, Marca España, Johan Cruyff Institute, Comunidad de Madrid and UNICEF.

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