Writing instrument brand BIC Cello launches campaign with Bumrah

This brand offers an opportunity to attend practice session with Bumrah

India’s pace spearhead and most lethal fast bowler in contemporary cricket, Jaspreet Bumrah has been roped in by BIC Cello. The writing instrument brand is also offering cricket fans an opportunity to win a nets session with Bumrah.

Cricket fans get an opportunity to share the nets with the world’s number 1 ODI bowler Bumrah as BIC Cello ties up with the youth icon to celebrate the biggest year of cricket, the brand has stated in a Press release.

The newly-launched Cricket Fever Pack by BIC Cello offers cricket lovers the chance to win a net practice session with Bumrah. Lucky fans will experience his unique bowling style first-hand while getting an opportunity to face his yorkers.

The Cricket Fever Pack is a special edition writing kit launched earlier this season with five Cello products: Cello Butterflow, Cello Buttergel, Cello Supreme, Cello Geltech Neon, and Cello Marky. The pack comes with a scratch card, giving 1,000 lucky winners the chance to win autographed merchandising, and 10 lucky winners an opportunity to participate in a net practice session with Bumrah.

“We are delighted to announce BIC Cello’s association with Jasprit Bumrah to celebrate this year’s cricket fever. We are very excited to offer our consumers the thrilling experience of sharing a pitch with the bowler known for his devastating Yorkers. We look forward to meeting and hosting the 10 lucky cricket enthusiasts from across the country,” said Tanveer Khan, BIC Cello Marketing Director, India.

The BIC Cello Cricket Fever 360-degree marketing campaign was kicked off last month with a new ad-film featuring the star player highlighting the activation to fans around India.

The contest will run till September 10, 2019. The 10 lucky winners will be announced on September 14. The opportunity comes with the purchase of the Cricket Fever Pack. BIC Cello has also run ‘Cricket Fever’ digital contests where 50 lucky winners will receive Bumrah’s autographed merchandise and five additional winners will be selected for the net practice session.

To encourage men in blue, BIC Cello, through its digital activation has been running a #WriteToCheer contest – from June 5 to September 14, 2019. Other exciting contests like ‘Draw To Cheer’ and ‘Bumrah Trivia’ brought a lot of cricket enthusiasts to participate and cheer for team India.