WTC Finals LIVE – Cheer in Whites campaign for Virat Kohli, Rishabh Pant: ICC’s official grooming partner Himalaya Men has rolled out a six-film campaign to promote its #CheerInWhites initiative ahead of the World Test Championship final between India and New Zealand starting from Friday. The campaign conceptualized by ChapterFive Brand Solutions, feature Indian captain Virat Kohli, Rishabh Pant and Ishan Kishan.
It is worth noting that Himalaya MEN is Official Men’s Grooming Partner for International Cricket Council’s (ICC) men’s events through 2022. This association covers the ICC World Test Championship Finals 2021, ICC Men’s T20 World Cup 2021, and ICC Men’s T20 World Cup 2022.
WTC Finals LIVE: ICC Sponsor Himalaya Men unveils ‘Cheer In Whites’ campaign with Virat Kohli, Rishabh Pant
WTC Finals LIVE – Cheer in Whites campaign for Virat Kohli, Rishabh Pant: The idea behind each of the films is to promote Himalaya Men’s #CheerInWhites contest. The brand is inviting users to send selfies while wearing whites.
Ashwani Gandhi, general manager, consumer products division, The Himalaya Drug Company, said, “The new Himalaya Men campaign ‘cheer in whites’ is specially curated keeping in mind the safety and interest of cricket lovers. The innovative campaign aims at bringing the cricket enthusiast together virtually to support the Indian cricket team in the ICC World Test Championship Finals 2021. Also, offering the participating consumers a chance to win exciting prizes.”
Speaking on the association, Mr. Rajesh Krishnamurthy, Business Director – Consumer Products Division, The Himalaya Drug Company, said, “Cricket is a sport that is enjoyed by everyone in India, and it is indeed a great opportunity to have associated with the world governing body of cricket, International Cricket Council. This is a fantastic opportunity to take a homegrown Men’s Grooming Brand like Himalaya MEN to a global platform, as it further reinforces our commitment to wellness and sports. We are extremely delighted that this partnership will further enhance our brand vision of ’Wellness in Every Home and Happiness in Every Heart’ to our large consumer base.”
Ajay Gahlaut, creative consultant, added, “The Himalaya project has been an extremely interesting and unique one for me. This is the first time I have seen films shot like this. We shot Rishabh Pant, Ishan Kishan and the background separately in three different cities. Then the three layers were stitched together to make the finished films you see. The process took months because of Covid and the availability of the cricketers. Each shoot had a different crew and a director on site while Koushik Sarkar and team controlled the process centrally. A million things could have gone wrong and it is a credit to Koushik and the Kitchen team to have pulled off this delightful set of films under such circumstances. Everyone involved in this project deserves all the applause they get for their ‘good thinking’.”
WTC Finals LIVE: The World Test Championship Finals will start from Friday and will be broadcasted LIVE on STAR SPORTS NETWORK in multiple languages. The India vs New Zealand clash will also be streamed LIVE on Disney+ Hotstar & ball by ball coverage of the match will be available on InsideSport.co