WWE, the US wrestling entertainer, has called out India among its key emerging markets. The US entertainment entrepreneur is out to tap this potential in more professional manner than earlier. Aiming high, WWE has appointed Sheetesh Srivastva as vice-president and general manager for India.
Srivastava will lead WWE’s strategic business initiatives and day-to-day operations in India and work with partners across all of WWE’s lines of business, including television, live events, marketing, sponsorship, new media, licensing and merchandising. Srivastava comes with over 18 years of experience in driving strategic business growth in domestic and international markets. He will report to Ed Wells, WWE Executive Vice President, International.
“India is key to the global growth of WWE, and we are confident Sheetesh will successfully help develop our brand and business in this critically important country,” said Wells. “WWE is committed to expanding its presence in India, and we are pleased to welcome Sheetesh to further our efforts in the market.”
India represents WWE’s single largest regional contribution to the brand’s massive social media community of 750 million followers globally. To increase engagement with fans in India, WWE recently launched WWEShop.in, the company’s first-ever local, e-commerce experience in India.
The consistency in the WWE growth in India has had a significant bearing on success of Tens Sports, the WWE broadcaster for the territory of India.