The prestigious Harvard Business School will be offering a case study on WWE as part Anita Elberse’s course “The Business of Entertainment, Media and Sports”.
The new course will begin from the autumn semester.
Iconic WWE athlete Triple H has taken to twitter to share his excitement over the Harvard Business School and WWE association.
.@WWE has been a force in live entertainment, television production, and digital content in its 40+ year history. Thrilled that Professor @anitaelberse will highlight our innovations and challenges as a case study for her @HarvardHBS class this fall. pic.twitter.com/ICaNmp6Qze
— Triple H (@TripleH) June 18, 2019
The course will enroll 180 MBA students in their second year and will also examine other major sports and entertainment brands like The Walt Disney Studios, NBCUniversal, Nike and personalities such as former WWE Champion Dwayne “The Rock” Johnson, LeBron James and more, WWE has reported on its official website.
The course will explore factors that drive sustained success for organizations and individuals in sports and entertainment; understand how companies can diversify beyond their core business to create engagement and value for fans and other stakeholders; and how business can best pursue contracts with star talent.