WWE has announced an expansion of their relationship with the Saudi General Entertainment Authority through 2027 for more events in the Middle East.
“Following the historic Crown Jewel event in Riyadh, WWE and the Saudi General Entertainment Authority (GEA) have expanded their live event partnership through 2027 to include a second annual large-scale event. WWE and GEA also continue to work towards the completion of a media agreement in the MENA region,” WWE has said in the statement.
This long-term partnership demonstrates WWE and GEA’s commitment to bring sports entertainment to the region and supports Saudi Arabia’s Vision 2030.
The company has faced criticism over their events in Saudi Arabia the past few years, but have remained steadfast on their claim that they hope to inspire change with this partnership.
This was evident last week when the first-ever women’s match to take place in Saudi Arabia happened at Crown Jewel between Lacey Evans and Natalya.
WWE has produced two live specials a year from Saudi Arabia since entering a ten-year partnership with the Saudi General Entertainment Authority – Greatest Royal Rumble/Crown Jewel in ’18 and Super ShowDown/Crown Jewel in ’19 – but we’re only contracted to do one. We’re told the company has been public in their earnings materials about working on a long-term agreement for its second large-scale annual events and our sources say that’s what this is the formal announcement for.