World Wrestling Entertainment – WWE – makes its India broadcaster Ten Sports the No. 1 on BARC Ratings on a non-live cricket broadcast week. That is the impact of WWE in Indian sports market.
The WWE is now trying to monetise that popularity in India.
WWE’s popularity in has shown a sustained growth in India. From TV ratings to fan support, WWE has always enjoyed a good following in the country and according to WWE executive vice president Ed Wells, that is the main reason why the Indian market is a huge priority for the company.
“We have a long relationship with India and we are trying to tap into the popularity of WWE in the country. We have dedicated a lot of resources to the promotion of the sport and at present, India is certainly a priority for us,” Hindustan Times has quoted Wells saying in Dubai on Friday. “The Indian participants have been quite impressive in the tryouts so far and I believe that some of them will be joining us shortly. We found Lovepreet (Sangha) in the Dubai tryouts two years ago and I think that this time will also give us some good talents from India,” he said.
The WWE has also started to show a lot of initiative when it comes to the business side of things in India. They recently launched their official merchandise shop in India and their official YouTube channel has been posting videos of their events with Hindi commentary. It has already created a buzz among the Indian fans and according to Wells, they are looking to make the most of this opportunity.
“When it comes to social media support, India is number one and judging by the merchandise sales and fan reactions, we can be looking at a new chapter in our relationship with India.”
According to reports WWE also plans to return to India in September.