World Wrestling Entertainment (WWE) is looking forward to expanding further in two most populous countries in the world to boost an already “astronomical” growth rate, according to one of WWE’s biggest players.
Speaking at the Web Summit technology conference in Lisbon, Portugal, on Tuesday, Paul Michael Levesque, better known by his ring name Triple H, said “WWE would look to stimulate the most growth in China and India over the coming months. What we need to do is create a talent pipeline, we need to do it globally and we need to do it now”
The 14-time WWE champion stressed that while 70 percent of the WWE’s viewership were internationally based, it currently accounted for just 30 percent of the franchise’s overall revenue.
He described the opportunity in China as “massive,” before adding that wrestling’s popularity in India had soared to such an extent that it had become second only to the national sport of cricket.
WWE launched a new tournament in London last year, in order to try and find the next breed of British superstars. Triple H said that it would continue to be this type of “localized content” that would help expand the WWE’s global presence.
Triple H visited Mumbai, India on 3rd October, this year as WWE’s Executive Vice President of Talent, Live Events and Creative. He was here to make an official announcement regarding two WWE shows to be held in India during December 2017.