FC Goa has announced Xiaomi, India’s number 1 smartphone brand, as their title sponsor for the 2018-19 season of the Hero Indian Super League.
Partnering with FC Goa marks one of the firsts for Xiaomi India in terms of sports sponsorship. Xiaomi now aims to build on that reputation through this new partnership with FC Goa.
FC Goa Commercial Director, Aditya Datta said, “We are extremely happy to have Xiaomi India as our title sponsor. Both FC Goa and Xiaomi believe in being trailblazers and pioneers in our respective fields and look forward to supporting each other for the upcoming season of the ISL.”
Karan Shroff, Head, Brand Marketing, Xiaomi India said, “Xiaomi is a young company and in a short span of time, we have been able to rise to new heights and establish a strong lineage in India. FC Goa showcased similar attributes and intrigued us to partner with the team. We believe in marketing which is untraditional, and venturing into ISL sponsorships made the most amount of sense right now.”