Yadea becomes fifth Chinese brand to support FIFA World Cup Russia

Yadea becomes fifth Chinese brand to support FIFA World Cup Russia - InsideSport

Chinese electric two-wheeler company Yadea has been announced as a Regional Supporter of the 2018 FIFA World Cup™. The deal was signed between FIFA and Yadea during a ceremony held in Shanghai.

Yadea becomes the fifth Chinese brand after Wanda, Hisense, Mengniu, and Vivo to join FIFA’s list of sponsors and partners for the 2018 edition of the world cup.

As a Regional Supporter for Asia, Yadea will receive a range of rights, including LED board exposure during the event, access to tickets and brand association rights for its region.

FIFA’s Chief Commercial Officer, Philippe Le Floc’h said, “We are pleased to welcome Yadea to our line-up of Regional Supporters and are looking forward to working with them so that we can reach more football fans in such a major region for FIFA. Yadea appeals to young people and to a more sustainable lifestyle, two aspects that are extremely important to us.”

Since its foundation in 2001, Yadea has become a high-end brand for electric-powered motorcycles, bicycles and scooters, focusing not only on manufacturing but also on research, development and sales, and currently export to 66 countries around the world.

Yadea Technology Group President Liu Yeming said, “It is a great honour for Yadea to join as Asian Regional Supporter of the FIFA World Cup. Being one of the most watched sport events, the FIFA World Cup fits seamlessly with Yadea’s strategy of internationalisation and premium positioning.”

“Yadea will set its regional promotional campaigns in motion in parallel to the 2018 FIFA World Cup in order to engage with fans, so that more and more people can have access to premium-quality, electric-powered motorcycles, bicycles and scooters and enjoy a greener life.”

Since its foundation in 2001, Yadea has become a high-end brand for electric-powered motorcycles, bicycles and scooters, focusing not only on manufacturing but also on research, development and sales, and currently export to 66 countries around the world.

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