YKK-Real Madrid Foundation unite to coach underprivileged youth

YKK and Real Madrid have come together to coach underprivileged children in India. The company is back in India for the third time for its regional corporate social responsibility programme – the YKK Asia Group Kids Football Clinic.

The programme was jointly organised by YKK Holding Asia Pte. Ltd and YKK India Private Limited in partnership with Real Madrid Foundation.

Professional coaches from Real Madrid Foundation imparted training to 280 local children and 30 local coaches during the clinic, held over three days from November 10 to 12 at the FSV Arena in Bangalore. The children were selected from the Surabhi Foundation Trust, Sumangali Seva Ashrama, Need Base India and Kasturi Trust.

Coaches from the Real Madrid Foundation imparted their world-class training techniques and methods to the local coaches. This formula was replicated with the participating children who then had a fruitful time in an interactive training session with them.

YKK’s has a CSR philosophy, known as the Cycle of Goodness, that “No one prospers without rendering benefit to others”.

This same philosophy provided the spirit and motivation for the clinics. According to YHA’s President Kosuke Miimi, “This (AKFC) is an integral program that not only values the children but the community. This event gives opportunities to those who normally have lesser chances at sports and brings the community together to celebrate the love of football.”

“After PM Modi’s visit to Japan last year, both Japan and India’s PMs have decided to make 2017 the year of Japan-India Friendship Exchange. Along with the interest of football getting stronger in Bengaluru, this event came timely and will help strengthen Japan’s relationship with India. Besides using football as a bridge to break cultural differences, the children will receive holistic training from RMF coaches to help shape their physical and mental well-being,” said Consul-General of Japan in Bengaluru Takayuki Kitagawa.

“We have successfully partnered with YHA since 2012 and have had incredible and positive experiences from the Asian countries where the events have been held. Watching the local coaches and children engage and participate in a sport which knows no language or social barriers is the ultimate reward,” said Andres Muntaner Borrajo, Area Manager of Real Madrid and Real Madrid Foundation Campus and Clinics.

All participating children received a customised YKK-Real Madrid Foundation football jersey along with a complete kit which includes a cap, shorts, socks, football boots, a drawstring bag and a certificate of participation.

The football equipment used for the event was later given to the participants’ communities afterwards.