Yupp TV joins IPL media rights race

Yupp TV joins IPL media rights race- InsideSport

Streaming platform Yupp TV is the latest entity to buy bid documents for the Indian Premier League media rights.

Eighteen companies including Star India, Amazon Seller Services, Followon Interactive Media, Taj TV India, Sony Pictures Networks, Times Internet, Supersport International, Reliance Jio Digital Services, Gulf DTH FZ, GroupM Media India, beIN IP, Econet Media, SKY UK, ESPN Digital Media (India), BTG Legal Services, BT, Twitter and Facebook had bought tender documents earlier.

YuppTv’s spokespersons have confirmed the purchase of bid documents, according to a Livemint.com report.

BCCI reopened the IPL bids on 21 July. Both television and digital media rights of IPL will be up for grabs for a five-year period. The last date for buying bid documents is 24 August. The bidding process will close on 28 August, the bids will be opened in the presence of the bidders’ representatives and result will be announced the same day.

In February 2015, Star India bid Rs302.2 crore to win the global Internet and mobile rights for IPL for a three-year period for its online platform Hotstar, beating Times Internet and Multi Screen Media Pvt. Ltd (now Sony Pictures Networks). Hotstar has reportedly achieved its Rs 200 crore advertisement revenue target for the IPL 10.

YuppTV has shown interest in sports in the recent past. It bought exclusive digital rights for the recently concluded ICC Champions Trophy 2017 for Canada and the non-exclusive digital rights for Continental Europe. The deal gave YuppTV users in Canada and Continental Europe, excluding Germany, Switzerland and Austria, access to the tournament.

The internet subscription service provider for watching TV channels and movies, raised around $50 million to tap the Indian market from Emerald Media, an Asian platform established by investment firm KKR and Co. to invest in the media and entertainment sector, wherein Emerald Media also acquired a significant minority stake in the firm. The service has viewers in India, Pakistan, Canada, Australia, New Zealand, the US, UK and West Asia. It offers a premium subscription that includes a pay-per-view option.