YuppTV, the world’s leading OTT brand for South Asian content, has acquired the media rights for the forthcoming Hero Nidahas Trophy 2018 triangular series between Bangladesh, India and Sri Lanka for some key territories.
The T20 triangular series will be held in Colombo between March 6th and March 18th. All the matches will be exclusively available on YuppTV in the USA, Canada, Middle East and North Africa, Australia, New Zealand, Malaysia, United Kingdom and Europe.
The tri-series tournament also marks the celebration of Sri Lanka’s 70th year of independence. The final is scheduled for March 18.
Mr. Uday Reddy, Founder & CEO, YuppTV, said, “Unlike other games, cricket has exemplary viewership across the globe, and T20 cricket has helped it gain more popularity than ever before. We are pleased to have exclusive rights for broadcasting the Hero Nidahas Trophy 2018 series in various geographies and look forward to offering our viewers the convenience of streaming the action-packed game, without missing a single moment of the same.”
Cricket fans can watch all the action LIVE from R.Premadasa Stadium in Colombo on www.yupptv.com or via the YuppTV app on their smart TVs, smart Blu-ray players, streaming media players, gaming consoles, smartphones, and tablets.
YuppTV is one of the world’s largest internet-based TV and On-demand service provider for South Asian content, offering more than 300+ TV channels, 5000+ Movies and 100+ TV Shows in 14 languages. YuppTV, recently received funding from Emerald Media, a Pan-Asian platform established by leading global investment firm KKR for investing in the media and entertainment sector, wherein Emerald Media acquired a significant minority stake in the company for US$50mn.