Virat Kohli’s will help launch a personal lifestyle audio brand for consumers in urban areas.
According to a statement, Zeeva will launch digital campaign for its brand, MuveAcoustics, shortly. The campaign will feature the Indian cricket captain, who is very passionate about music.
The campaign will promote MuveAcoustics’ flagship product, an over-ear wireless bluetooth headphone, along with other products and solutions.
The digital campaign for the Hong Kong-based company will be launched at the end of this week. However, pictures of the Virat Kohli with the product are available online.
“Young Indians today, including me, are uncompromising about their entertainment experience and the gadgets they use for the same. This is what makes the launch of MuveAcoustics such an exciting development,” Kohli said about the association.
“Virat loves music. He is always using headphones. The category is one that we felt we could create something special with him. We just needed the right partners,” said Bunty Sajdeh, CEO, Cornerstone, which manages Kohli.