Restaurant search and food delivery service Zomato has provided an in-app game ‘Zomato Premer League’. The feature allows the fans predict the winner of the days Indian Premier League match while placing their order. If the prediction is right, the fans win a guaranteed cashback on their food order.
Whenever users decide to have their food delivered to them, they can now also predict the winner of that day’s IPL match and win rewards if their prediction is right, the fans get assured cash backs.
Zomato Premiere League has over 50,000 restaurants that pair with the cricket matches this season. Users are assured of a 40% discount whenever they request delivery from these restaurants. By playing the ZPL and predicting the winner of the match they win an additional 30% cashback.
“For Indians, predicting the winner of a cricket match is time-honoured. With ZPL, we have added a fun element to this tradition by combining it with food rewards. Over four million people have played ZPL in the past three weeks and have collectively saved over eight crores so far while binging on their favourite food. This season is all about good food and thrilling performances and we plan to be the perfect match for both”, said Sandeep Anand, CMO, Food Delivery, Zomato.
Over three million consumers have played ZPL over the past three weeks.
The Mumbai Indians-Royal Challengers Bangalore game on Monday, April 15, has recorded over 60,000 right predictions on the Zomato Premier League. In geographical terms, Delhi as made the maximum 10 lakh predictions so far.
Zomato has also been running contests on social media as well as offering hospitality passes to watch Royal Challengers Bangalore, Delhi Capitals and Punjab Super Kings games.